| WEBSITE DESIGN & DEVELOPMENT TERMS |
- ABOVE THE FOLD: The part of a webpage visible in the browser window when the page first loads. Although monitors view pages differently, a rough reference often used to apply to the majority of monitors is 760 X 500.
- ABSOLUTE LINK: When the full URL is used.
- ALT TAGS: The alternative attribute is used to describe an image. It is sometimes visible as an image is downloading, and can be helpful in search engine optimization.
- ANIMATED GIF: A single graphic that contains more than one frame which plays in a sequence to create animation.
- AUTHORING: The process of designing and creating a website.
- BACK END: Information structure or application of a website.
- BANDWIDTH: The rate in which digital information (data) can be transferred.
- BANNER: An advertisement or image displayed on one or more websites to attract visitors to your site.
- BLOG: From 'web' and 'log' - the term describes a series of posts or entries by a person on a website.
- BREADCRUMB: Locates the current web page in the context of a navigation path.
- BROADBAND: A form of data transmission where a wire carries different types of information simultaneously (internet access, telephone, etc.)
- BROWSER: An application that allows a user to access the web.
- CALL TO ACTION: Request for the viewer to do something (like click on a button).
- CASCADING STYLE SHEETS (CSS): A presentation language used to write formatting instructions to help in the look of a web page.
- COMP: A flat design used in the website design and development process that represents a finished product.
- CONTENT DESIGN; Creating the graphical, text, and multi-media elements of a website.
- DIRECT MARKETING: A way of promoting that allows focused messages to be received by a targeted audience.
- DOMAIN NAME: The address typed into a web browser to bring up a web page.
- FOOTER: The bottom portion of a web page that carries links - often the same on every page in a website.
- FORM: Forms are used to collect a variety of different types of information on a website from users.
- FRONT END: The interface that allows access information or application to the "back-end".
- GATEWAY PAGE: A page within a website that caters to a target audience.
- GLOBAL NAVIGATION: A top-level navigation element (often on the top or left side of a website) that exists on every page within the website and generally links to the main sections.
- GIF (Graphic Interchange Format): Image file format used widely on the web, using a file compression system to reduce image size.
- HOME PAGE: The opening page of a website.
- HOTSPOT: The active area (can be clickable) of a web page or element.
- HTML: (HyperText Markup Language), the standardized code used to describe content on a web browser by the use of tags and attributes.
- HYPERLINK: (or 'link') allows view to click to another page or another area on the same page by clicking. Links connect web pages.
- I-FRAME: (inline frame) where a frame is treated as though it is an image or table.
- INTERFACE: An interface allows a user to interact with a system to perform different tasks.
- INTERNET: Global network of inter-connected computers through which applications operate.
- INTRANET: An internal network which can be similar to an internet by which may only be accessed on specific servers and not intended for the public.
- IP: (Internet Protocol) - The location of devices connected to the Internet using a series of numbers.
- JAVASCRIPT: Client-side scripting language.
- .JPG: Image file format used widely on the web.
- KEYWORD: A relevant word used to perform a search to find a website or within a website.
- KEY PHRASE: A relevant phrase used to perform a search.
- KEYWORD DENSITY: On a web page, the keywords as a percentage of indexable text on the web page.
- LINK: allows view to click to another page or another area on the same page by clicking. Links connect web pages.
- LINK POPULARITY: Link popularity is the number and quality of referral links that other domains have to yours. Important for Search Engine Optimization.
- META TAGS: Tags that describe various aspects of a web page. META Keywords, META Title, META Description are the most commonly used.
- NATURAL SEARCH RESULTS: The non-paid listings displayed as a result of a key phrase search using a search engine. Featured, pay-per-click and sponsored listings are generally used by less than 40% of search engine users. This makes natural search placement over twice as effective as paid search results.
- NAVIGATION: Navigation is the organization in which a website is built that tells the user where they are and allows them to 'navigate' throughout the website.
- OPEN SOURCE: When code is made available to the public.
- PHP: An open-source, server-side scripting language.
- POP-UP AD: An ad that automatically opens a new browser window above the current one.
- PORTAL: (web portal) A website that is used to direct users to other sources of information.
- SEARCH ENGINE: A program that indexes web documents and attempts to match those documents with search words or phrases enter by a user.
SEARCH ENGINE OPTIMIZATION: The process of building web pages in a manner that will help them get higher ranking in search engines.
SHOPPING CART: Generally refers to the portion of an e-commerce site that maintains a list of the products chosen by a visitor to purchase. Can be stand alone (using an HTML or other product presentation format) or part of an e-commerce solution.
- SPIDER: A program that browses websites extracting information for search engine databases.
URL: Universal Resource Location - Location of a resource on the Internet.
WEB BROWSER: A software application that allows you to view resources on the Internet.
WEB DESIGN: The creation and coordination of information in a web site.
WEB DEVELOPMENT: The process of incorporating all areas of creating a Website, including Web design, programming, server administration, content management, testing and deployment.
WEB HOSTING: A computer that is always connected to the internet and provides access to web resources for a web site.
- WEBMASTER: The person responsible for maintaining and updating a Web site.
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